This is all about design aesthetics
that genuinely reflect the spirit and style of today’s surf culture,
forging the synergy between the mystique of the ocean and the art of design.

Dear Ride shares the sacred bond between the rider and the ocean
into the physical space, in the form of art & design.

This is for you.

For seducing our mind & soul every single time that we ride.
For teaching us what passion is.
For allowing us to be free.
For schooling us to be humble.

Keep us inspired,

STYLE BOARDS, EXCLUSIVE PIECES CRAFTED WITH UNIQUE MATERIALS.

It’s all inspired from the connection of two passions:
the love for the sea and surfing with the enthusiasm for art & design.

"art is not happened inside the object, but inside the viewer"
J.Koons